Proton expect 7 percent increase in sales in 2010

Filed Under (Business News) by Webmaster on 21-04-2010

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NATIONAL carmaker Proton Holdings Bhd (5304) is optimistic of recording 6 to 7 per cent growth in sales this year on improved consumer sentiment and demand for its core models, launches of improved version of existing models as well as unveiling of all-new models.

“We are looking at 6 to 7 per cent growth in our own volume alone from the domestic market. We are quite happy based on the current customer demand, and are quite confident we can see another growth year for Proton in the domestic market.

“But, I think the focus will be more on the overseas market, which we are pushing very hard. And I believe this year, there will be another big growth for our export drive,” its managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir told newsmen during his visit to The New Straits Times Press (Malaysia) Bhd (NSTP) office in Kuala Lumpur yesterday.

The company plans to introduce two facelift models, as well as one all-new model this year. The all-new model is likely to be a replacement model for the existing Proton Waja.

“We are planning to launch a new car towards the last quarter of the year. Along the way, there will be two new variants or facelifts to be introduced. The new model will be a replacement model, as you know, some of the cars are aging,” said Syed Zainal Abidin.

Bookings for its core models such as Saga, Persona and Exora have been encouraging with around 7,000 units, 4,000 units and 2,500 units respectively over the past few months.

Nevertheless, the company believes that there is still room for improvement for these numbers.

“I think there’s an ability to push a bit more. But to push, it’s not about marketing, it’s about the network. We have to work closely with the dealers, the financial institutions (for car loans), among others, to achieve that,” he said.

For the first nine months ended December 31 2009, Proton’s net profit jumped more than tenfold to RM216.3 million, while sales grew by 16 per cent to RM5.9 billion. Better domestic and Exora sales helped drive the growth.

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Proton selling Exora in Indonesia this Friday

Filed Under (Business News) by Webmaster on 22-07-2009

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Why is Proton going to Indonesia when the waiting list in Malaysia is more than 3 months for their MPV, Exora? I know going for international market is good for business but Proton is short changing its own fellow Malaysia. I would understand Proton going outside Malaysia if the waiting time for Exora locally is about 1 months. It would means that the factory has surplus production. Anyway, below is the extract from The Star:

Managing director Datuk Syed Zainal Abidin Syed Mohamad Tahir said the first half was a challenging period but things were starting to look up for the national carmaker since the launch of the multi-purpose vehicle (MPV) on April 15.  Proton Holdings Bhd expects its Exora to beef up sales and help mitigate the impact of the global economic downturn.

proton-exora

“We are lucky that we have the Exora. It has helped improve our performance to some extent,” he told reporters after the My Proton Journey programme at the company’s Centre of Excellence yesterday.
Datuk Syed Zainal Abidin Syed Mohammad Tahir: »Bookings have been stable«

“Bookings have been stable. The financial institutions have been supportive and we are also happy with the Government for coming up with the scrap programme. This is helping us to recover from the economic downturn,” Syed Zainal added.

According to a Proton official, there have been 15,767 bookings and 6,200 registrations for the Exora since its launch.

Proton aimed to sell 36,000 units of the Exora in the financial year ending March 31, 2010 (FY10), he said, adding that its total vehicle sales target for the period was 150,950. Proton sold 141,000 units in FY09.

Syed Zainal said the carmaker would launch the Exora in Indonesia on Friday, and he was optimistic that the MPV would be well received.

He said the second half of 2009 would be a challenging period.

“Towards the Hari Raya period, demand would be stronger. But towards the end of the year, there would be a dip, which is why we need to come up with initiatives to excite the customers to come to the showroom.”

Meanwhile, the My Proton Journey programme will be a monthly initiative where as many as 15 of its newest buyers will be randomly selected to visit its plant in Shah Alam.

Customers can also test-drive Proton and Lotus cars at the company’s in-house test track at the same location.

Syed Zainal said the programme was part of Proton’s initiative to communicate better with its customers on issues such as product changes, progresses and developments.
Datuk Syed Zainal Abidin Syed Mohamad Tahir says Proton will launch the E xora in Indonesia on Friday

He also said the programme would act as a means for Proton to address any misconceptions the public might have about the carmaker, especially on the qualitative aspects of its products.

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Proton Loss RM341.5million

Filed Under (Business News) by Webmaster on 30-05-2009

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Proton Holdings Bhd yesterday announced a net loss of RM341.5mil for its fourth quarter ended March 31 as write-downs and impairments dragged down the company’s financial performance that has already been hurt by a slowdown in sales.

Group chairman Datuk Mohd Nadzmi Mohd Salleh said Proton’s performance reflected the current global economic condition.

“The softening of the automotive industry arising from the global financial crisis had also adversely affected the performance of the group in the second half of the financial year,” he said in a statement.

For the fourth quarter, Proton posted an 18.4% drop in revenue to RM1.4bil and net profit swung into the red with a loss of RM341.5mil from a profit of RM217.5mil.

“The main reason for the group loss was Proton’s decision for the impairment of property, plant and equipment (PPE) and inventory write-down for certain models impacted by volume contraction,” said Nadzmi.

“Additionally, the results for the second half of the financial year had also been adversely affected by the accelerated amortisation of certain dies and jigs as well as the increased costs of components and raw materials arising from higher foreign currency exchange rates, particularly, the Japanese yen and the US dollar,” he added.

The write-downs and provisions cost Proton RM360mil during the fourth quarter and the company also sold 34,490 cars compared with 40,903 in the same period last year.

Nadzmi added that Proton was now reassessing its production volume after the contraction in sales during the current economic times.

For this financial year, Proton is expected to receive a research and development grant from the Government under the National Automotive Policy amounting to RM81mil.

For the full year, Proton posted a net loss of RM320.3mil, or 58.3 sen a share, compared with a profit of RM184.6mil, or 33.6 sen a share.Revenue for the year rose to RM6.49bil from RM5.62bil previously.

Proton managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir said Proton’s balance sheet remained healthy despite the loss and that cash reserves at the end of the quarter stood at RM899.5mil compared with RM1.17bil last year.

“As a fully fledged automotive company, we spent a substantial amount on the development of new models such as the Proton Exora and Lotus Evora during the year. While this had affected our cash reserves, we will be able to recover when the cars are sold,” said Syed Zainal.

The Proton Exora has received bookings totalling 11,000 units.

“The Exora has also given Proton the opportunity to tap into a new segment – the MPV segment, which has a lot of potential and could help improve Proton’s market share and overall volume growth,” he said.

“Following the success of the Exora in the domestic market, we are now planning to launch the MPV in the Indonesian market in July, which has a sizeable middle-class market and is predominantly an MPV market.”

Proton recently reached an agreement with Edaran Otomobil Nasional to rationalise its distribution network that will see the number of dealers reduced to 191 and service centres to 224.

The company said the exercise would allow it to have better branding and improve on its after-sales services.

In addition to expanding the local market, Proton has also put into place a strategic plan to focus on building its export markets.

“Besides having a strategic partnership with Zagross Khodro for the CKD (completely knocked down) assembly of the Wira and more recently the Gen.2 models in Iran, we have also entered into a business relationship with Youngman of China for the CBU supply of our Gen.2 and Persona models, which is sold and distributed in China under Youngman’s Europestar badge, potentially leading to CKD assembly operations,” said Syed Zainal.

“We are also finalising our India strategy by the end of the year and we are indeed excited with these prospects in making Proton cars available and more visible in the overseas markets as this will hopefully enhance our revenue,” he said.

He said exports to foreign markets were expected to improve in the future and represent a significant portion of Proton’s sales.

“In terms of volume, we are aiming at doubling our total sales volume by 2010, of which the bulk will be derived from the export markets,” he said.

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