Maxis new mobile advertising

Filed Under (Business News) by Webmaster on 22-06-2010

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MAXIS Bhd (6012) yesterday became Asia’s first mobile phone operator to introduce mobile advertising among its customers.

Its chief operating officer Jean-Pascal van Overbeke said the service will be made available to all customers with various models of handphones.

“The service is free of charge once customers permit us to send them the advertising materials to their mobile phones,” he told a press conference on the region’s first permission-based mobile advertising in Kuala Lumpur yesterday.

Van Overbeke declined to reveal how much the new business would contribute to Maxis, but said that advertising via mobile is the next big thing in the advertising medium as television and print advertising are now almost obsolete.

“We already have 12 clients who have signed up with us, including Malaysian Airlines and BMW,” he said.

Maxis is partnering Austria-based Out There Media (OTM) for this venture.

OTM chief executive officer Kerstin Trikalitis said mobile advertising is cost-effective and has a wider reach compared to other forms of advertising.

“(For example), a car company, which had opted to use mobile advertising, increased their test drives by 650 per cent in comparison with the traditional advertising,” she said.

Trikalitis said mobile advertising currently has a market share of 10 per cent in Europe among other traditional advertising media like TV and print, but it is fast-growing in comparison to the Internet.

“We predict that mobile advertising will be the next big thing in Malaysia,” she added.

As of March 31 this year, Maxis had 12.7 million mobile subscribers.

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Maxis higher first quarter 2010

Filed Under (Business News) by Webmaster on 01-06-2010

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Maxis Bhd, which posted a net profit of RM552mil, or 7.40 sen per share, for the three months ended March 31 from a net loss of RM42mil previously, is optimistic about its growth prospect and expects healthy growth in mobile subscriptions and data revenue.

In the notes accompanying its results, Maxis said it would continue to focus on stringent management of costs and working capital to underpin earnings and operating cash flow.

In a filing with Bursa Malaysia yesterday, Maxis said its pre-tax profit rose to RM765mil from a net loss of RM17mil a year ago.

Revenue improved to RM2.15bil from RM1.8bil for the period under review, mainly due to higher mobile subscription base.

In a note, Maxis said the comparative numbers “did not represent a like for like” comparison of the operational performance of the group because of the accounting treatment adopted for the business combination by Maxis which was completed on Oct 1, 2009.

“The comparative represent that of Maxis Mobile Services Sdn Bhd’s mobile retail business and its 44% effective equity interest in PT Natrindo Telepon Seluler, the Indonesian mobile operations, as Maxis Mobile Services is the deemed acquirer for the purpose of accounting,” Maxis said, adding that it had provided proforma financial information in the notes accompanying its results.

Maxis’ EBITDA (earnings before interest, tax, depreciation and amortisation) increased by RM10mil on the back of higher revenue partly offset by higher direct expenses of RM12mil on account of higher device expenses from sales of Blackberrys and iPhones.

The resultant EBITDA margin decreased to 50.3%. For the first quarter, Maxis’ mobile subscriptions grew 1.42 million or 13% contributed by prepaid growth of 1.2 million or 14%, postpaid growth of 56,000 and wireless broadband growth of 162,000, bringing the total mobile subscription base to 12.69 million.

Monthly average revenue per user (ARPU) for prepaid and wireless broadband dropped by RM5 and RM28 respectively, mainly due to erosion in voice yield as a result of migration to lower priced plans and introduction of lower priced tariff packages and promotional packages offering free 2-month subscription. Monthly postpaid ARPU remains flat during the current quarter. Its blended ARPU dropped RM4 to RM52 in the first quarter.

Meanwhile, chief executive officer Sandip Das said it would continue to fortify its leadership by providing more innovative new products and services to satisfy customer’s needs.

The company will invest RM1.4bil in the Maxis network including increasing its high speed wireless broadband coverage to 80% from 57% of the population and deploying new capabilities through its IT transformation. For the first quarter ended March 31, Maxis declared a first interim dividend of 8 sen per share, which will go ex on June 11 and paid on June 30.

“We are excited about the opportunities ahead and Maxis continues to be well positioned for the future.”

Analysts contacted were mixed on Maxis’ latest financial performance.

An analyst said Maxis’ results were largely within expectation. He said the consolidated subscribers showed an improvement of 3% quarter-on-quarter but its net adds for postpaid subscribers were disappointing.

“It’s flat against the preceding quarter and the ARPU on the other hand still headed south between 5% and 19%,” he added.

Another analyst said Maxis’ results were within his expectations and the telco also managed to maintained its EBITDA margins due to its ongoing cost-control measures. On its dividend, he expected Maxis to at least match the 9 sen per share in dividend declared in the fourth quarter but nevertheless the 8 sen dividend declared was within his expectations.

Last year, Maxis said that it planned to pay more than 75% of its annual profit as dividends.

Analysts consensus estimate of Maxis’ FY2010 net earnings is about RM2.4bil and a dividend per share forecast of 32.5 sen.

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Astro going private

Filed Under (Business News) by Webmaster on 19-03-2010

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Ananda Krisnan relisted Maxis but taking Astro private.

Tycoon T. Ananda Krishnan, Khazanah Nasional Bhd and partners have offered to buy out minority shareholders of Astro All Asia Networks plc in a cash deal that values the pay-television operator at RM8.5 billion.

Shareholders stand to get RM4.30 (5076) for each share held, which is a 21 per cent premium to the stock’s last traded price of RM3.56.

The offer was made late yesterday by special purpose vehicle Astro Holdings Sdn Bhd, whose main shareholders are Ananda’s Usaha Tegas Sdn Bhd and affiliates, Khazanah and Bumiputera foundations. Together, they own 72.9 per cent of Astro.

The company does not intend to keep Astro listed and, if all goes well, it will be delisted sometime in the middle of June, said CIMB Investment Bank, the adviser to Astro Holdings.

The move to take Astro private is to facilitate plans to make it a leading regional integrated media group.

Astro needs to spend substantially – between RM3 billion and RM3.5 billion over the next three years – to accelerate its domestic and international growth, inclu-ding in migrating to high-definition television, said Datuk Seri Nazir Razak, group chief executive of CIMB Group Holdings Bhd, which owns CIMB Investment.

The substantial investments would strain the company’s gearing and limit its ability to pay dividends, he added.

“A private status would give us greater flexibility to achieve this goal of expansion. We believe the deal offers minority shareholders an attractive price while not subjecting them to the associated risks of the company’s next growth phase,” Nazir told reporters at a briefing late yesterday.

Taking it private will also let the owners have more freedom in making corporate decisions without having to seek shareholders’ approval.

The reasons for the exercise were similar to that cited when another of Ananda’s companies, Maxis Communications Bhd, was taken private in 2007.

Maxis, after being privatised, took on a foreign partner in the form of Saudi Telecom, and a revamped version of the company, comprising only the domestic operations, was listed just last year.

Nazir said a relisting of Astro would be considered once it achieved a more stable earnings profile.

The Astro privatisation will go through if there is acceptance of more than 90 per cent of the shares.

Astro Holdings will have to come up with some RM2.4 billion to buy the minority portion. CIMB is leading a consortium of banks to arrange the financing.

Nazir is confident the deal will go through as the offer price is “fair”, coming in above analysts’ average targets of about RM3.70 for the stock.

“It’s a good price. I think they’ll have no problems taking it private,” said Yeonzon Yeow, head of research at Kenanga Research, which had a target price of RM3.65 for Astro.

RHB Investment Bank Bhd and UBS Securities Malaysia Sdn Bhd are the advisers to Astro in the deal, while the independent financial advisers are Public Investment Bank Bhd and JPMorgan Securities (Malaysia) Sdn Bhd.

Meanwhile, Astro chairman Datuk Badri Masri said the company would continue to be managed by the current board and management.

astro corporate structure

Astro owns 20 per cent of India’s Sun Direct TV, a direct-to-home service which is still loss-making, as well as businesses in China (library and content development) and a new Internet Protocol television initiative in Australia, the Middle East and North Africa.

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