TM International name change to AXIATA Group Bhd
Filed Under (Market News) by Webmaster on 27-03-2009
Tagged Under : Axiata Group, TMI
In an annoucement to Bursa, Telekom Malaysia International proposed to change its name to AXIATA GROUP BERHAD.
How they come up with the name is a wonder. What does Axiata means?
I presumed it will involve a change in the branding, colour and logo. This will certainly make some Public Relation company happy as it will definately cost a bomb to rebrand.
One wonder whether it is a good idea to spend so much doing the rebranding during the current economic situation.
[...] Group Bhd, formerly known as TM International Bhd, would for now focus its growth within the 10 Asian countries it is already in. Besides Malaysia, [...]