AirAsia entering Japan market
Filed Under (Business News) by Webmaster on 22-07-2011
Tagged Under : AirAsia, Japan, Nippon Airways
Nippon Airways (ANA), Japan’s largest airline, and AirAsia Bhd have formed a 51:49 joint venture (JV) to create a five billion yen (RM190 million) AirAsia Japan Co Ltd that will be based at Narita International Airport.
The JV, described by AirAsia as a very profitable one, is already in talks for the setting up of a local low-cost carrier terminal (LCCT) at Narita.
Under the current agreement, AirAsia Japan is to fly out of Terminal 2 in Narita once the carrier is operational in August 2012.
AirAsia Japan hopes to be able to move into the Americas, particularly the western coast of the US within a year after it begins in 2012.
AirAsia chief executive officer Tan Sri Tony Fernandes, at a press conference yesterday, said that the airline was already in talks to get people into Japan and fly to Honolulu in Hawaii and then the west coast of Asia.
A few of AirAsia’s aircraft due for delivery in 2012 are expected to be handed over to AirAsia Japan to start services.
AirAsia Bhd will receive delivery of 14 new A330-200s next year.
AirAsia Japan, which could start with three planes and later ramp it up to five, will build routes that even ANA does not fly.
Fernandes expects AirAsia Japan’s fares to be lower than taxis fares in Japan and comparable to those available in Malaysia. Fares would be more attractive if plans for an LCCT materialise.
AirAsia’s 49 per cent stake will see revenue sharing of the same basis but will provide it with only 33 per cent voting rights.
The airline will fund its portion of the equity through internally-generated funds.
Asked if ANA’s affiliation with Peach Aviation, a new LCC, will affect AirAsia Japan, Fernandes said that he does not foresee any problems and that it merely gives more choices to Japanese customers.
Peach operates from Kansai International Airport. The agreement with AirAsia provides for non-competition between Peach and AirAsia Japan whereby Peach is not permitted to locate its base at the Narita International Airport.
President and chief executive office of ANA Shinichiro Ito said that ANA, as a partner in Peach, does not dictate the business direction of the airline.
Details on exact Japanese destinations are yet-to-be firmed.
The pact makes AirAsia Japan the first LCC to be based in Narita and serves both the domestic and international markets.
AirAsia Japan is also the first JV AirAsia has entered into with an airline.
While nothing has been formalised, news has been rife that Japan Airlines and Australia’s Jetstar are set to announce a partnership that would see the setting up of an LCC to service the domestic market.


