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DiGi.Com Bhd is set to “shake up” the domestic wireless broadband market with superior services, said chief executive officer Johan Dennelind.

The cellular operator plans to do that not by slashing prices but by giving customers the “right experience that matches their expectations,” he said.

“We want to challenge the way broadband (is offered) here,” Dennelind told StarBiz in an interview yesterday.

“We certainly will shake up the market as our offering is about managing the customer’s expectation and making sure his experience is a happy one. We will compete on services and bring best value and seeing more happy people on our network (is key),” he added.

DiGi would be able to do that because “it has a better platform that is empty and has high speed,” he added.

Consistency in speed, transparency in operations and getting it right from the onset would be DiGi’s way of winning more customers, Dennelind reckoned.

He said rushing in to sign up customers was not a priority this year, that would be done next year.

DiGi is aiming to capture one third of the broadband market share in three to five years.

“We are not going to maximise on sales but optimise on it,” Dennelind said.

Yesterday DiGi launched its wireless broadband service, with different categories for light, moderate and heavy users.

The event was officiated by Energy, Water and Communications Minister Datuk Shaziman Abu Mansor.

The entry level package is priced at RM58.

DiGi expects to be able to offer average speeds of 700kbps based on the network’s 14.4Mbps capability.

DiGi’s 3G network currently covers Damansara, Petaling Jaya, Subang Jaya, Sunway and Bangsar.

“It will take a while before we cover the whole Klang Valley but we should be in key cities such as Penang, Johor Baru and Kota Kinabalu by year-end,” Dennelind said.

“With broadband penetration of just 21.2% as of end-2008, there is a lot of room to grow. We are confident of being a strong contributor towards increasing broadband penetration in the country,” he added.

Dennelind said the company would spend RM300mil to RM400mil annually for the next three years on its 3G mobile broadband rollout.

“We spent about RM50mil last year for the 3G mobile rollout. For this year alone, we have spent RM100mil,” he added.

Dennelind expects DiGi’s 3G broadband business to contribute significantly to revenue by 2011.

DiGi will also be introducing its 3G voice and data services for mobile phones this year. – The Star

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PROPERTY developer SP Setia Bhd posted a 35.6 per cent lower net profit of RM31.2 million for the first quarter ended January 31 2009, due to slower property sales as a result of the global economic crisis.

“Sales during the first quarter was very weak due to the extreme caution exercised by potential purchasers in the light of the unending flow of bad economic and financial news,” the group said in a statement to Bursa Malaysia.

SP Setia acknowledged that 2009 will be a challenging year for the company in view of the ongoing global financial turmoil, although it is in a strong financial position with RM572 million cash in hand.

As part of its effort to drive sales, the property developer introduced the SP Setia 5/95 Home Loan Package, where buyers only pay 5 per cent upon signing the sales and purchase agreement and nothing more until completion.
Since its launch on January 19, the group has made RM300 million in sales and is optimistic that the package will continue to spur sales during the three-month promotional period.

Meanwhile, revenue for the first quarter dropped to RM259.9 million against RM303.7 million posted during the same period a year ago.

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Q-Cells SE, a German producer of cells used in solar panels, said it will start production in Malaysia by July and expects demand for its products to recover later in the second half.

“We expect to start with production in the second quarter,” chief executive officer Anton Milner said yesterday on a conference call. The facility, being built to reduce costs, will have a capacity of about 500 megawatts.

Q-Cells generated over 90 per cent of its revenue last year from the sale of cells, with the remainder stemming from its newer project business, where it builds solar systems and then sells them on to investors. – Bloomberg

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