Proton selling Exora in Indonesia this Friday
Filed Under (Business News) by Webmaster on 22-07-2009
Tagged Under : Exora, Indonesia, MPV, Proton
Why is Proton going to Indonesia when the waiting list in Malaysia is more than 3 months for their MPV, Exora? I know going for international market is good for business but Proton is short changing its own fellow Malaysia. I would understand Proton going outside Malaysia if the waiting time for Exora locally is about 1 months. It would means that the factory has surplus production. Anyway, below is the extract from The Star:
Managing director Datuk Syed Zainal Abidin Syed Mohamad Tahir said the first half was a challenging period but things were starting to look up for the national carmaker since the launch of the multi-purpose vehicle (MPV) on April 15. Proton Holdings Bhd expects its Exora to beef up sales and help mitigate the impact of the global economic downturn.
“We are lucky that we have the Exora. It has helped improve our performance to some extent,” he told reporters after the My Proton Journey programme at the company’s Centre of Excellence yesterday.
Datuk Syed Zainal Abidin Syed Mohammad Tahir: »Bookings have been stable«
“Bookings have been stable. The financial institutions have been supportive and we are also happy with the Government for coming up with the scrap programme. This is helping us to recover from the economic downturn,” Syed Zainal added.
According to a Proton official, there have been 15,767 bookings and 6,200 registrations for the Exora since its launch.
Proton aimed to sell 36,000 units of the Exora in the financial year ending March 31, 2010 (FY10), he said, adding that its total vehicle sales target for the period was 150,950. Proton sold 141,000 units in FY09.
Syed Zainal said the carmaker would launch the Exora in Indonesia on Friday, and he was optimistic that the MPV would be well received.
He said the second half of 2009 would be a challenging period.
“Towards the Hari Raya period, demand would be stronger. But towards the end of the year, there would be a dip, which is why we need to come up with initiatives to excite the customers to come to the showroom.”
Meanwhile, the My Proton Journey programme will be a monthly initiative where as many as 15 of its newest buyers will be randomly selected to visit its plant in Shah Alam.
Customers can also test-drive Proton and Lotus cars at the company’s in-house test track at the same location.
Syed Zainal said the programme was part of Proton’s initiative to communicate better with its customers on issues such as product changes, progresses and developments.
Datuk Syed Zainal Abidin Syed Mohamad Tahir says Proton will launch the E xora in Indonesia on Friday
He also said the programme would act as a means for Proton to address any misconceptions the public might have about the carmaker, especially on the qualitative aspects of its products.
